Please check the availability of the journals on the Journals by Title page, as not all of them may be accessible through the Fresno State Library.
Advances in Consumer Research Proceedings
AMA Educators’ Conference Proceedings
Business Horizons
California Management Review
Decision Sciences
European Journal of Marketing
Harvard Business Review
Industrial Marketing Management
International Journal of Research in Marketing
Journal of Advertising
Journal of Advertising Research
Journal of Business
Journal of Business Ethics
Journal of Business Logistics
Journal of Business Research
Journal of Consumer Marketing
Journal of Consumer Psychology
Journal of Consumer Research
Journal of Global Marketing
Journal of Health Care Marketing
Journal of International Business Studies
Journal of International Marketing
Journal of Marketing
Journal of Marketing and Morality
Journal of Marketing Education
Journal of Marketing Research
Journal of Marketing Theory and Practice
Journal of Personal Selling and Sales Management
Journal of Product Innovation Management
Journal of Public Policy and Marketing
Journal of Retailing
Journal of Service Marketing
Journal of Service Research
Journal of the Academy of Marketing Science
Management Science
Marketing Education Review
Marketing Letters
Marketing Science
Psychology and Marketing
Sloan Management Review
Ad Age - A wealth of information and news about advertising and marketing. Full text articles from 1959 are available through the library databases listed here.
NPD Group - Great resource for marketing reports and sales information.
Pew Research Center: State of the News Media (Project) - This project offers reports and fact sheets with useful data on media usage, media ownership, and opinions toward the media.
USPTO Search for Patents - The U.S. Patent and Trademark Office's databases for patent searching.
Springwise - Daily and weekly newsletters on business ventures, new ideas and concepts.
Trendwatching.com - Monthly trend briefings available in various languages.