LibGuides: Marketing Research Guide: Research Projects

Wine Businesses

Market Analysis

NAICS (North American Industry Classification System) Code for wine businesses:
- 312133 - Wineries
- 424820 - Wine and Distilled Alcoholic Beverage Merchant Wholesalers
- 445320 - Beer, Wine, and Liquor Stores
- 722410 - Drinking Places (in combination with retailing packaged liquor)
Census: Business Dynamic Statistics: NAICS, 1978-2018
IBISWorld (database) - Detailed market research reports on over 1,700 industries.
Mergent First Research (database) - Profiles for over 700 U.S./Canadian industries.
Business Source Ultimate (database) - Industry profiles, market reports, and articles from news sources, trade magazines, and academic journals.

Demographic Analysis

ESRI Business Analyst Online (database)

NOTE: Under the license agreement, ESRI resources may be used for educational, teaching, and research purposes only, and it requires a special access code. Please contact Hiromi Kubo or Library Research Help Desk (278-2174) for further information.
Mergent Intellect (database)
Data Axle Reference Solutions (database)
New Strategist Press Series (eBook) - American consumer trends series including titles such as:
- Household Spending: Who Spends How Much on What
- The American Marketplace: Demographics and Spending Patterns
- Who's Buying Series (e.g., groceries)
- The Millennials: Americans Born 1977 to 1994
Bureau of Labor Statistics Data Finder - Consumer Expenditure Survey, Alcoholic Beverages

Trade Associations, Organizations, and Research Institutes