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Business: SWOT Analysis

Great books

Household Spending: Who spends how much on what.  (ref HC110 C6 O34)  People aged 55-64 give nearly twice as much to charities as people 25-34.  If you make $100,000 a year, you spend 61% more on childcare than the "average" household.

California Retail Survey  (ref HF5429.4 C3C35 2008)  Retail sales growth in Fresno was nearly 8% in 2008. The average household spent $4,273 at restaurants and bars.

The Lifestyle Market Analyst  (ref HF 5415.33 U6L54 2008) Casino gambling is ranked the #1 leisure activity in Fresno. Reading a book is ranked 198th.  Sad.

Business databases

Business Source Ultimate  offers full-text access to journals published in disciplines of business, marketing, management, accounting economics, and finance. Business Source Ultimate includes Business Source Premier. While these components can be searched separately, Business Source Ultimate offers a single entry to search across both databases.

ABI/INFORM Trade & Industry contains in-depth coverage of companies, products, executives, trends and other topics. With ABI/INFORM Trade & Industry users can study and compare specific trades and industries, including telecommunications, computing, transportation, construction, petrochemicals, and many others.