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Solutions Hub Research Guide

Social Media Content Creation & Management: Suggested Articles

The Ultimate Guide to Creating Your Perfect Social Media Calendar (Buffer.com) for categories and creating a social media calendar

How to Use Social Media for Small Business: 12 Simple Tips (Hootsuite.com) for social media play book and general advice for creating a social media strategy for small businesses

Strategic Social Media: From Marketing to Social Change (Mahoney & Tang, 2017):

Chapter 11: Social Media Marketing Strategy
Chapter 12: Evaluating Social Media Marketing