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Market Research Guide


When researching specific companies or industries, it is helpful to know how the company is classified. NAICS (North American Industry Classification System) and SIC (Standard Industrial Classification System) codes are needed when doing research on specific industries your business is in or searching information about your competitors.

Library Resources

Industry profiles, country reports, and profiles of world's 10,000 largest companies with over 3,100 SWOT analyses.

An annual compilation of reported market share data on companies, products, and services. Over 2,000 entries are contained. Industry Essays and Plunkett Reports are also available in the Business Insights database - check them out.

Detailed industry and market research reports featuring over 1,200 industries in the U.S. and worldwide. Each report consists of 30-40 pages of key statistics of the industry (including market share) and detailed analysis on market characteristics, operating conditions, current and forecast industry performance, and more.

In-depth profiles of nearly 500 industries in the U.S. and Canada.  Each report contains quarterly industry update and detailed analysis of current and forecast industry performance, competitive landscape, products, operations, and technology.

The Industry Survey offers comprehensive reports on North America's 50 major industries with key data analysis of industry trends, forecasts, and key ratios.

Latest reports on approximately 100 industries are available under "Lookup Industry."

Free Resources

Find market size estimates from the census data.

Up-to-date data on U.S. industries.

Market intelligence, trade events, and trade leads for various industries.

  • Industry Associations

Industry association websites may offer valuable data and information for market analysis for free. For example, the Solar Energy Industries Association (SEIA) provides an updated industry data overview and market insight reports on its website.