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Market Research Guide

Library Resources

Businesses

This series offers a thorough overview of a company.

Information on over 310 million businesses globally (including 70 million U.S. businesses), primarily focusing on privately-owned companies.

Company profiles for over 10,000 U.S. public companies and 15,000 non-U.S. companies, including company history, executives, subsidiaries, financial data, and annual reports from SEC-EDGAR filings.

Detailed data on U.S.-based, non-publicly traded corporations, including family-owned, private equity-owned, and venture-backed companies.

Data on 57 million U.S. businesses that are currently active.

Consumers

This online book series includes titles such as:

  • Household Spending: Who Spends How Much on What
  • The American Marketplace: Demographics and Spending Patterns
  • Who's Buying Series (Apparel, Groceries, Entertainment, Health Care, and much more)
  • The Millennials: Americans Born 1977 to 1994
  • Racial and Ethnic Diversity
  • American Men and Women: Who They Are and How They Live

The Consumer Data section contains data on individual's lifestyles, hobbies, and purchasing habits.  The Demographics section covers demographic data on the selected area's population (age, race, gender, income, etc.) based on the latest census data. 

Online mapping tool with data on demographics, income and spending, housing, lending, quality of life, economy, education, and health in communities across the U.S.

Formerly published by the U.S. Census Bureau, the Statistical Abstract of the United States offers a comprehensive summary of statistics on the social, political, and economic organizations of the U.S.

ReferenceUSA offers data on lifestyles and purchasing behaviors of 314 million individuals in the U.S.

Combining demographic, consumer spending, and business data, Business Analyst Online provides insight on consumers' lifestyle and purchasing behaviors.

NOTE: Under the license agreement, ESRI resources may be used for educational, teaching, and research purposes only, and it requires a unique access code. Please contact Hiromi Kubo (hkubo@csufresno.edu) for further information.

Free Resources

A great source of background information on major companies' CEOs and other executives.

The repository for all corporate filings submitted to the U.S. SEC. Filings contain companies' basic information, financial data, executives, risk factors, trends, and more.

AKA "the Green Book," Thomas is a great source for information on industrial distributors, manufacturers, and related services.